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Meet the Cast: D-stroy aka Ceasar

We are going to bring you stories and interviews from the cast and crew so you can get to know who we are as the season progresses. This week, we bring to you the one and only D-Stroy. D-stroy plays Ceasar on East Willyb this season.

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Extras! Extras! Read all about it!

We are finally in production and we are looking for extras! Please spread the word and join us if you are available!  Be a part of history and join our cast and crew!

Feel free to share with interested friends.

Please contact directly with the DATE & TIME you are available.

Thurs 8/30

Upscale Cafe Need 3 extras 8am at El Cio Mid 50 Starr Street

Piragua Stand Need 10 diverse extras 1pm at 24 St Nicholas Avenue

Friday 8/31

 Albert’s bar Need 10 white, asian, hipster extras 10am at 24 St Nicholas Avenue

Reggaeton concert Need as many 8pm at 40 Marcy Avenue

Thank you again for the support and for being a part of this process!

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Behind The Scenes of East WillyB: My Life As An Intern

Hola! My name is Anthony and I am the East WillyB intern, writing today to tell you a little about my
job. As the intern, my responsibility is basically to do whatever I can to help co-creators and executive
producers Julia and Yamin lives easier. I am a student in television writing & producing and now have
seen first hand how crazy planning a tv show can be! There’s a thousand things to do to prep the show
for production and I try to do my small part to help get it done.

I started a few months ago helping out on the Kickstarter campaign. I helped Yamin shoot promotional
videos for the campaign, organized email lists and wrote some of the tweets and facebook posts
thanking all our wonderful supporters for helping us raise 50K in 50 Days. Helping out on social media
is actually my favorite part of the job because I get to talk to our audience and tell them all the exciting
stuff happening on the show! After the campaign ended I switched into office mode: helping organize
all the paperwork we need for our busy summer, doing research for the show, and making LOTS of
copies for our table read of the script. LOTS of copies- thousand of pages worth. But it was a cool trade
off because I got to read the stage directions and watch the cast read through the whole season, which
is awesome by the way. Except for my butchered Spanish the read through was great and it really
pumped me up for the final push before production.

East WillyB is a creative, fun, and extremely exciting place to work and I’m really grateful for the
opportunity to intern with this show. I hope that you’re excited as I am about the upcoming season!
Now I best get back to work on some more research and social media to keep you in the loop about our
show. Thanks for reading!

Anthony the Intern

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Latino Greeks: Are You Down With East WillyB?

Latino Greeks are prevalent in our communities. If you haven’t heard about them or what they do then listen up.  Latino Greeks are social and educational organizations that are modeled after the historic African American Greek letter organizations, better known as the Divine Nine.  I had the great pleasure of becoming a member of Pi Lambda Chi Latina Sorority, Incorporated.  Our sorority is younger than most since it was founded in 1994 but some organizations like Phi Iota Alpha have been around since 1931.  Other like the ladies of Lambda Theta Alpha have been around since 1975.

I have many friends who are Lambda Theta Nu, Sigma Lambda Gamma, Lambda Sigma Upsilon and Sigma Lambda Beta.  These organizations boast a 99% graduation rate among their members and serve as exemplary leaders in the community.  Although our organizations are often misunderstood or labeled as “glorified gangs”, they serve a purpose at our educational institutions and in our communities.  In times of need, Latino Greeks come together to support a cause and to create movements. During the 2006 May Day Immigrant marches, hundreds of Latino Greeks marched along side our community and served as their security detail. We march, we protest, we support our community because that is what we do. Education, community service and brother/sisterhood are our founding cornerstones.

There’s also a wild side to the organizations and we are competitive. Why not?  We’re social organizations too. We have our special chants, calls, strolls and step teams that show others who we are and that the party has officially arrived! Part of the college experience was showing up to a part in your letter jacket and strolling through the crowd to let them know that the “awesomeness” has walked in.  We have merengue strolls, salsa strolls, drop it like it hot stroll and many more!

Check out the brothers from Sigma Lambda Beta at a recent strolling competition and you can see what it’s all about.

So here is our challenge to you! We want to feature the best of the best Latino Greek organization on our show and we want you to show us what you’ve got!  The Latino Greek organization that raises the most money will win a spot in one of our episodes. You can chant, stroll, step and show your colors and pride on an international and historical show. With your help we will be the first ever Latino Sit-Com that was supported completely by their community. Don’t you want to be a part of that? Your organizations have until June 1st to show us who the top organization is.

Tweet us and say “(Latino Greek Org) is down for @Eastwillyb & will take on the #greeks4eastwillyb challenge! Help us raise the $$$

Like us on Facebook and have your brothers and sisters tag us on their posts to let us know that you have accepted the challenge and are down for East WillyB.  Get creative, make a video and we’ll feature it on our site!

We’ll provide a daily poll on our Facebook page that will update the leader board! For more information you can email  Let the games begin!


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25 Days in, 25 Days Left= No Sleep

It’s no easy feat to run a Kickstarter campaign and it takes a great deal of courage, conviction, planning and love.

When the team sat down to discuss the type of campaign we would run, we knew we wanted to convey our story with passion and authenticity and show the challenges as well as our victories. I like to think that this is exactly what we have done so far.

We’ve spent a few anxious nights, waking up and checking our emails to see how many people have donated for the day. Some nights we can go back to sleep, other nights we continue to toss and turn with the thought of how far we have yet to go. But each morning we rise with a sense of purpose knowing that we can reach our goal.  We promote and respond to our fans and friends via our Facebook and Twitter accounts so that every backer knows how much we appreciate them and their support.  We can’t do this without the support from our networks and that is exactly why we decided to create our own Kickstarter campaign for $50,000.

We truly believe that our fans, family and friends can help fund this project because you believe in our vision to create a new powerful voice for the modern day young American Latino. We’ve seen our childhood neighborhoods gentrified and turned into boutiques and brasseries that cater to a different crowd.  No longer are our neighborhoods called the North Side or Sunnyside; instead our they  have names like LoHi, Highlands, SoCo, or BillyBurg.

There’s nothing wrong with change, but we are setting out to document the changes and the challenges that occur in these communities when our cultures clash. This is why we are hell bent on creating our first season of East WillyB.  It’s been a challenging 25 days and we have another 25 days to go. We’ve stayed up late at night with our writers, our producers have been busy creating new video updates, and our editing team has been busy finishing our episode in Spain. We’re working hard on our end to ensure that you stay updated on our campaign and feel involved in the entire process. This is as much your campaign as it is ours and we want you to feel a sense of ownership.

As we look to the next 25 days, we feel anxious, we feel nervous, slightly scared but excited. We took a giant leap knowing that our community will be there to help us reach our goal. If starting a Kickstarter campaign was easy then we’d all be doing it, but it’s scary and nerve wracking. Still, it’s worth it. It’s worth all the anxiety and the sleepless nights because we trust you.

Help make the next 25 days incredible by sharing our campaign with everyone you know. Email, tweet and post our video to all of your contacts and say:

“Support my favorite Latino webseries by helping them produce a full season via Kickstarter!”

Tell everyone you know about our journey, show them our videos, and share the love. We are challenging the roles for Latinos on mainstream media by taking on the industry and creating our own programming.  We only have 25 days left to make a difference and we want you to be a part of our journey and a part of our success story. 25 days, here we come!

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A Lesson from NALIP: "I Hope You All Fail"

I’m writing this blog post at 4:45am. I have never woken up at this time voluntarily. I’ve also never raised 50K.- Julia Grob

I’m dying to share with you my recent experiences at the 2012 National Association of Latino Independent Producer’s (NALIP) Conference in LA, where I was invited to speak on a panel entitled “How to Create, Produce, and Star in your own Webisodes” as part of NALIP’s Actor’s Summit. First of all, I love speaking to actors about the journey of creating “East WillyB” because it’s so empowering. It shows actors that, despite the odds against your success, you can take matters into your own hands a create an incredibly empowering career for yourself.

I shared the stage with two of my favorite colleagues Mark Gantt (“The Bannen Way” on Sony Crackle), who frequently references being told “You’re not George Clooney,” and Ruth Livier (“Ylse”), who created an awesome series featuring herself as a Latina “Bridget Jones.” We’re all kind of obsessed with each other and are secretly working on a series (think “Big Love” meets “Rob!” HA!). What I love about speaking with these two fabulous actors is, while our experiences creating our shows have all been different, we each share a passion for taking the reins of our careers and molding them to fit our visions. We have created our own entry into an industry that constantly forces actors to be responsive, not proactive. We’ve changed the conversation and entered the room as creators, executives, producers, writers, AND actors, and our careers are stronger for it.

Needless to say, the panel was a huge success! (Read about it in more detail here) Actors came up to me all weekend telling me how inspiring and empowering it was to hear us speak. With the panel complete, I was most excited to hear one of my heroes and thought leaders, Robert Rodriguez, speak the following day at lunch. Here is a man who defied the rules of the entertainment industry, took matters into his own hands, and flipped the script. I was determined to meet him.

“I hope you all fail,” were the opening words Robert spoke, “because from the ashes of your failure, come your success.” (Did I mention this dude shot his first feature for $7000 he made selling his body for medical trials? Yes, he’s that badass.) These words could not have come at a better time.

While “East WillyB” can hardly be viewed as a failure, I’ve sat through meetings upon meetings with industry execs telling me “East WillyB” is not enough. “You need more views, more Mexicans, more friendly White people, more stars!” Robert Rodriguez’s success tells an opposite story. Just do it, keep doing it, and the industry will follow.

I did not get to meet Robert. I met his sweet assistant, who conveniently forgot her cards. But, with the recent major announcement that he is launching his own Comcast channel “El Rey,” and “East WillyB” going into production this summer on a bigger & better season, it’s only a matter of time before “East WillyB’s” failure turns into a smashing success. Robert: our line is open.

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